Market Research Guide: Market / Industry

When doing industry research you are looking at who is operating in that industry. For example, who is manufacturing the product, how large are they etc.

In order to see if there is room for you to enter the market you need to find out how big the market is, is it currently saturated with competition, what void would your product fill, who is already selling in the market, how strong are the current players in the market, and what does the industry look like overall. Basically you need to see:

Industry Profile; Market Size; Market Share and Major Competitor in this industry. 

What if There Is No Data on My Market?
Sometimes there is no data or established market research covering a specific industry. This is often the case when an industry is fairly new--such as with technology related markets. It can also be difficult or impossible to find much data where an industry is very specialized or very secretive.

In these situations sources such as trade journals, industry associations, interviews, and articles may be your best source for information.