Market Research Guide: Demographics

Demographic, Geographic, & Spending Profiles

When looking at the market it is important to identify who will potentially be buying your product. For example:

  • Who are the customers and what they like to buy?

  • What is customer’s purchasing power of a targeted product?

  • Customer’s lifestyles, age group, income, gender etc.

Most of the data can be found through the government resources; surveys etc.

Demographic resources