Marketing and Advertising: Industry Overview/ News & Articles

This guide gives an overview of the resources available to Columbia students and faculty for research in market research and advertising

Industry Overview

News & Articles

Factiva: access to articles from more than 10,000 newspapers, news wires, business and general interest publications.

Ipoll Databank: consists of approximately half a million questions asked in American public opinion polls conducted since 1935 by major polling, media, and research organizations.

Sports Business Research Network: source of full-text articles, market reports, and statistics on sporting event attendance, broadcasting, sporting goods equipment market and more.