Marketing and Advertising: Home
This guide gives an overview of the resources available to Columbia students and faculty for research in market research and advertising
Welcome to the library research guide for Marketing and Advertising
This guide gives an overview of the resources available to Columbia students and faculty. The guide assists in providing market and advertising research. Use the tabs above to navigate through different sections of this guide.
Need help? You can get help at the Watson Library. Contact information for librarians appear to the far right.
Market Research
Market Research Methodologies by
Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.
Call Number: HF5415.2 .M346 2015ISBN: 9781466663718Publication Date: 2014-08-31
Popular resources
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24/7 Help knowledge base
Quick answers to frequently asked research questions in business and economics.
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BloombergWatson Library in Uris Hall has six Bloomberg terminals. There is also two terminals in the Digital Social Science Center in Lehman Library..
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Business and economics databasesFull list of business and economics databases available at Columbia University.
Advertising
- The advertising red books. Advertiser, indexesCall Number: HF5805 .S7312Publication Date: 2015Designed to be used as the index to both the Business classifications and the Geographic eds. of the Advertising red books.
- The advertising red books. AgenciesCall Number: HF5805 .St 2231Publication Date: 2015Includes indexes by agency name, type, personnel, and location; includes some coverage of agencies outside North America.
- The advertising red books. International advertisers & agenciesCall Number: HF5805 .S7111Publication Date: 2015
Watson Library Research Librarian
Yasmin Saira
Contact:
Business & Economics Library
Columbia University
130 Uris Hall,
New York, NY 10027
Columbia University
130 Uris Hall,
New York, NY 10027
212-854-5467