Advertising Research Guide: Industry Overview/ News & Articles

"Business Source Complete ... [provides] full text for ... scholarly business journals and other sources, including full text for ... peer-reviewed business publications. Coverage includes virtually all subject areas related to business. This database provides full text (PDF) for ... top scholarly journals dating as far back as 1922. This database is updated on a daily basis via EBSCOhost."--Ebscohost web site.

GMID contains over a million demographic, economic and marketing statistics for 205 countries worldwide. The database also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts.

Business reports in five categories: industry market research, industry risk ratings, company research, global industry research, and economic and demographic data.

Company information, including market snapshot, company quote, equity indexes page, the Outlook's market insight, S & P stock stock report, economic calendar, economic insight, industry in focus, and Stovall's sector watch. Also includes mutual funds, S&P industry surveys for the US, Europe, Asia and Latin America

Provides 'real time' access to the Financial Times in six regional editions: Asia, Europe, India, Middle East, UK and US.

An interdisciplinary, full-text database of over 18,000 sources including newspapers, journals, wire services, newsletters, company reports and SEC filings, case law, government documents, transcripts of broadcasts, and selected reference works.

This resource includes citations and full text articles in academic & professional disciplines, e.g., business, economics, gender studies, health, literature, management, political science; as well as news and general interest items. Search multiple databases simultaneously or select individually from among ABI/INFORM (business); Accounting & tax; the American Medical Association; Dissertations; Ethnic NewsWatch, GenderWatch, Research Library, or major current and historical US newspapers (including the New York Times, the Wall Street Journal, Washington Post, Boston Globe, LA Times, etc).

iPoll is a comprehensive, up-to-date source for US nationwide public opinion. A full-text retrieval system, the iPoll online database is organized at the question level, providing the tools to sift through nearly a half million questions asked on national public opinion surveys, 1935 to present. Surveys archived in the Roper Catalog were originally gathered by academic, commercial and media survey organizations such as Gallup Organization, Harris Interactive, Pew Research Associates, and many more.