RKMA market research handbook series.
Consumer Behavior
HF5415.3 .M55 2014g
Part 1 The American Consumer: Demographic Overview
Part 2 Shopping Behaviors: Competition Between Shopping Channels
Part 3 Behavioral Analysis: At Home. Away from Home
Part 4 Affluent Consumers: Luxury and Affluent Markets
Part 5 Customer Brand Preferences: Brand Attraction
Part 6 Ethnic Focus: African-American Consumers
Part 7 Gender Focus: Female Consumers/ Male Consumers
Part 8 Generational Focus: Generational Comparisons
Part 9 Segmentation: College Students
Part 10 Geodemographics: Megapolitan Regions
Part 11 Communities: Americans' Views on their Communities