Marketing and Advertising: Home

This guide gives an overview of the resources available to Columbia students and faculty for research in market research and advertising

Welcome to the library research guide for Marketing and Advertising

This guide gives an overview of the resources available to Columbia students and faculty. The guide assists in providing market and advertising research.  Use the tabs above to navigate through different sections of this guide.

Need help?  You can get help at the Watson Library. Contact information for librarians appear to the far right.

Market Research

Popular resources

Advertising

Watson Librarians

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Watson Library Research Team
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Watson Library of Business & Economics
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