New Product Marketing: Intro

Resources for Professor Michelle Greenwald's course.

Intro to this guide

Welcome to the library resource guide for New Product Marketing!

This guide gives an overview of the resources available to Columbia students and faculty for research in marketing.  Use the tabs above to navigate through different sections of this guide.

Need help?  You can get help at the Watson Library. Contact information for librarians appear to the far right.

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Business Library

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Yasmin Saira
Business & Economics Library
Columbia University
130 Uris Hall,
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