New Product Marketing: Intro
Resources for Professor Michelle Greenwald's course.
Welcome to the guide for New Product & Marketing
Welcome to the library resource guide for New Product Marketing!
This guide gives an overview of the resources available to Columbia students and faculty for research in marketing.
Need help? You can get help at the Watson Library. Contact information for librarians appear to the far right.
Popular Resources
- BloombergThere are 9 Bloomberg terminals available across the Libraries: seven in the Watson Library and two terminals in Lehman Social Sciences Library.
Watson Library Research Librarian
Yasmin Saira
Contact:
Business & Economics Library
Columbia University
130 Uris Hall,
New York, NY 10027
Columbia University
130 Uris Hall,
New York, NY 10027
212-854-5467
Business Library
Library
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