New Product Marketing: Demographic and market research data
Resources for Professor Michelle Greenwald's course.
Market research data on consumers and consumer products
- Passport This link opens in a new window
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GMID contains over a million demographic, economic and marketing statistics for 205 countries worldwide. The database also contains 6-year historic market size data for more than 330 consumer products in 52 countries, plus 5-year forecasts. - Mintel academic This link opens in a new window
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Offers yearly reports covering UK, Europe, US and International consumer markets in the CPG/FMCG, financial services, media, retail, leisure and industrial space. Market data including size, segmentation and forecasts. Includes daily updates on the hottest issues affecting key consumer markets and the economy. - Simmons OneView . This link opens in a new window
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Survey analysis and planning software that includes data from recent Simmons' national consumer studies.
