Active Audience: Course guide: Market research: find your audience

Market research on consumers

Euromonitor Passport
Market analysis and industry overviews for consumer markets around the world.

Mintel Academic
Market research on consumer markets.  Focuses on US and UK markets.

Pew Research
Pew Research Center is a nonpartisan American think tank based in Washington, D.C., that provides information on social and demographic trends, internet usage and technology, religion, media, and politics

Simmons OneView
Survey analysis and planning software that includes data from recent Simmons' national consumer studies

Demographic, Geographic, & Spending Profiles

When looking at the market it is important to identify who will potentially be buying your product. For example:

  • Who are the current customers?
  • What is the purchasing power of target customers?
  • Psychographics and lifestyles of customers?

Many of this data can be found via government resources such as the US Census or Bureau of Labor Statistics.

Some commercial data providers use government data in conjunction with their own survey data for their estimates and forecasts.

Find social, economic, & other data using products like: