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Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to leverage a spectrum of new and often free technologies, not only the Internet, to distinguish your product or service and reach customers and influencers.

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Research guide provides resources related to private or public companies.

An up-to-date research for some popular business news papers, magazines and databases.

This Research guide gives a quick overview of the resources that are available to Columbia students and faculty for industry research.

United States Patent And Trade Mark Office

SBA is the only cabinet-level federal agency fully dedicated to small business and provides counseling, capital, and contracting expertise as the nation’s only go-to resource and voice for small businesses.