Strategic Communication: Home

Introduction to this guide

Welcome to the library resource guide for Strategic Communication!

This guide gives an overview of the resources available to Columbia students and faculty for research in market research.  Use the tabs above to navigate through different sections of this guide.

Need help?  You can get help at the Watson Library. Contact information for librarians appear to the far right.

 

Resource Spotlight

WARC (World Advertising Research Centre)

Provides advertising best practice, evidence and insights from the world's leading brands. Warc also publishes leading journals including Admap, Market Leader, the Journal of Advertising Research and the International Journal of Market Research. In addition to its own content, Warc features advertising case studies and best practices from more than 50 respected industry sources, including: The Advertising Research Foundation, Cannes Lions, Effie Worldwide, Association of National Advertisers, ESOMAR, 4A's, The IPA and DMA.

Popular resources

Watson Library Research Team

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Yasmin Saira
Contact:
Business & Economics Library
Columbia University
130 Uris Hall,
New York, NY 10027
212-854-5467

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