Small Businesses & REAP Startup Guide: Industry & Market Research
Industry Information
- IBISWorld This link opens in a new windowBusiness reports in five categories: industry market research, industry risk ratings, company research, global industry research, and economic and demographic data.
- Data Axle reference solutions This link opens in a new windowDirectory information on U.S. and Canadian business, health care, and residential listings. Search by company name, geographic area, business type, SIC code, yellow page listing, revenue, location, number of employees or any combination of the above. In addition to address and phone number, each entry includes officer names and titles, corporate affiliation, business type and size of yellow page advertising. Toll free and fax numbers are given for some companies.
- Statista This link opens in a new windowProvides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
Market and Consumer Information
- Mintel academic This link opens in a new windowOffers yearly reports covering UK, Europe, US and International consumer markets in the CPG/FMCG, financial services, media, retail, leisure and industrial space. Market data including size, segmentation and forecasts. Includes daily updates on the hottest issues affecting key consumer markets and the economy.
- EMarketer This link opens in a new windowIncludes daily research articles, analyst reports, and a database of e-business and online marketing statistics, aggregated and analyzed from over 2,800 sources. Topics include market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
- Statista This link opens in a new windowProvides access to statistics and studies gathered by market researchers, trade organizations, scientific publications, and government sources on over 600 industries.
- PolicyMap This link opens in a new windowOnline data and mapping tool for creating custom reports of data related to demographics, real estate, health, jobs, the environment, education and more. Data comes from authoritative public and proprietary sources. It has thousands of indicators on demographics, the economy, housing, lending, quality of life, education, health, and more. Data is available at the neighborhood census block group in many cases, up to a national level, depending on the data.
- Consumer Expenditure SurveyProvides information on the spending habits of Americans, including expenditure, income, and consumer make up (single and families).
- American Time Use SurveyProvides information on the spending habits of Americans, including expenditure, income, and consumer make up (single and families)
Demographic Information
- Social explorer This link opens in a new windowSocial Explorer provides quick and easy access to historical and current census and demographic data. It allows users to create interactive maps and reports. Data sources include the American Community Survey, U.S. Decennial Census, U.S. Business Data, U.S. Health Data, Crime, U.S. Opportunity Zones and more.
- Data.census.govPortal for accessing U.S. census data. Includes American Community Survey, Economic Census, Economic Surveys & Decennial Survey. Users can find educational attainment data, health data, insured data, employment occupation data, hours worked data and more.
- Infoshare OnlineDatabase of statistics about New York City from 1980 to the present. Consists of official statistical data from U.S., New York State, and New York City agencies. Includes population statistics, housing data, immigration trends, socio-economic indicators, birth and death data, hospitalizations, and more. Data is presented for the geographies that are unique to New York City.
ArcGIS Business Analyst Online
Business Analyst Online is a web-based mapping tool for accessing location-based demographics, consumer behavior, consumer lifestyle, business data, walk-time, drive-time for market analysis and site evaluation.
Business Analyst Online is available via ArcGIS Online. Columbia University affiliates can request a account through the CIESIN GIS Service Center. Select "Request and receive software authorization (required)" access the request form. Use the additional notes field to indicate your request for access for Business Analyst Online.
Tutorials & Documentation: