Small Businesses & REAP Startup Guide: Industry & Market Research

Industry Information

Market and Consumer Information

Demographic Information

ArcGIS Business Analyst Online

Business Analyst Online is a web-based mapping tool for accessing location-based demographics, consumer behavior, consumer lifestyle, business data, walk-time, drive-time for market analysis and site evaluation. 

Business Analyst Online is available via  ArcGIS Online.  Columbia University affiliates can request a account through the CIESIN GIS Service Center.  Select "Request and receive software authorization (required)" access the request form.  Use the additional notes field to indicate your request for access for Business Analyst Online.

Tutorials & Documentation: