Sports Management: Advertising

Spending on advertising


Tracks millions of brands across 18 media and ranks top spenders by industry, parent, brand, etc.

World Advertising Research Council (WARC)

Provides access to advertising and market research conent from a variety of sources.  Also includes case studies on successful marketing strategies

Searching for articles

Good sources for the advertising and marketing literature.  Try this search in either database to get started: (marketing or outreach or advertising) and (museums or "cultural institutions")

Business Source Complete