Strategic Communications: Advertising prices

Resources for students in the MS in Strategic Communications program

Ad Spending

A database that tracks millions of brands across 18 media and ranks top spenders by industry, parent, brand, etc.

Advertising Ratios and Budgets
PRINT SOURCE.  Contains historical and forecasted advertising budgets and ratios.


Circulation and Pricing

Media Intelligence Center
Provides audited circulation reports, circulation data and publishers' statements for newspapers, consumer magazines, business publications and farm publications from the US, Canada, and other countries

SRDS (Standard Rate and Data Service)
SRDS contains media information, including advertising rates, deadline dates and contact data for the print and broadcast media. Includes the Direct Marketing List Source and Out of Home Advertising Source.