Campaigns & Elections: Polling

Political Polling

Many of the sites in the Campaign Resources section conduct their own polls of Internet users. Most of them are very limited in scope and questionable in terms of the size and demographics of their samples. The resources in this section represent many of the "standard" national polling organizations, with more methodological information regarding their data.

  • American Public Opinion Index. Annual.
    Louisville, KY: Opinion Research Service, 1981-2000.
    Columbia Libraries Catalog Call No. HM 261 .A463
    Includes many of the polls listed in this section. The Index lists the questions asked; the answers (data) for 1981-2000 are available in the companion microfiche set, FX3 4117, located in Lehman.
    The web version, Polling the Nations, is a compilation of more than 18,000 surveys conducted by over 1,700 sources in more than 100 countries from 1986 to the present. Permission will be needed to download from the site.
  • The ANES (American National Election Studies) Guide to Public Opinion and Electoral Behavior
    Provides political observers, policy makers, journalists, teachers, students, and social scientists with immediate access to tables and graphs that display the ebb and flow of public opinion and electoral behavior and choice in American politics since 1948. The Guide presents a small portion of responses to the questions that have been asked in the 1952-2008 American National Election Studies time-series. The data displays are organized into nine topics: Social and Religious Characteristics of the Electorate, Ideological Self-Identification, Public Opinion on Public Policy Issues, Support for the Political System, Political Involvement and Participation in Politics, Evaluation of the Presidential Candidates, Evaluation of Congressional Candidates, Vote Choice.
  • Craig, Richard
    Polls, expectations, and elections: TV news making in U.S. presidential campaigns
    Lanham; Boulder: Lexington Books, [2015]
    Columbia Libraries Catalog Call No. PN4888.T4 C73 2015
  • The Public Perspective: a Roper Center Review of Public Opinion and Polling. Bimonthly.
    Storrs, CT: The Center, 1989-2003.
       Columbia Libraries Catalog Call No. HM 261 .P88 – Offsite
  • Quinnipiac College Polling Institute, Hamden, Connecticut
    The only independent poll which surveys residents in the states of Connecticut, New York, and New Jersey about issues and candidate preferences for state and national races; it also studies issues of common concern for the tri-state region.
  • Roper Center for Public Opinion Research
    A non-profit, non-partisan public opinion data archive at the University of Connecticut. For access to polling data, provided by University of Connecticut by arrangement with Columbia, see below in Data section.  See also America at the Polls, 1964, 1968.

Pollster Ratings

FiveThirtyEight's Pollster Ratings
FiveThirtyEight is the site for Nate Silver, political commentator.  Provides a full analysis of different pollster's bias and accuracy.