Entrepreneurship: Ideas & Pitches

Pitch research

How do you identify the next big thing? The following are some recommendations to keep you on top of trends, ideas, language, buzzwords, etc.

eMarketer - Market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies.
Euromonitor Passport - International statistical and market research reports for over 200 countries, covering consumer products and services, demographic and lifestyle reports and economic data.
Population Reference Bureau - Provides U.S. and world data on population, health, and the environment.
Saurage Marketing Research: Key Findings - Free summaries of findings from this firm's market research. Sign up for bi-monthly emails.
Climbtheladder - Provides insights and data on the latest business and marketing trends.
WARC : World Advertising Research Center - Full-text articles, reports and case studies on advertising. Includes advertising expenditure data. Can search by brand, advertiser, and agency.

Pitching your idea to an investor is intimidating, even for experienced entrepreneurs. Here are a few resources on pitches:

How to Pitch a Brilliant Idea - Harvard Business Review - Written from the point of view of the film industry, this article looks at the psychology behind a successful pitch.
MaRS Startup Library - How to Create a Pitch Deck for Investors - A step-by-step guide created by MaRS Market Intelligence, based on Guy Kawasaki's The Art of the Start.
What NOT to do when pitching to investors - A list of some common pitfalls for first-time pitchers, sometimes with humourous results. Created by a Kansas City small business centre.

Ten Slides to an Awesome Pitch by Dave McClure - The basic content and order of a pitch deck, according to 500 Startups founder Dave McClure.
The Early Pitch Decks of 7 $1B Startups - CB Insights collected the early pitch presentations of seven startup companies now worth over $1Billion USD including YouTube, AirBnB, Buzzfeed and others.
The Ultimate Pitch Deck to Raise Money for Startups - This article identifies 11 core slides deemed essential for a startup investment pitch.

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