Foundations of Innovation: Secondary Market Research

Library research guide for the Foundations of Innovation course at Columbia Business School.

General Market Research Resources

What are secondary market research reports?

Secondary market research reports are reports written by analysts for a business practitioner audience (as opposed to an academic audience). The purpose of secondary market research is to.give business people a sense of trends in markets, industries, and consumer behavior.

Generally the reports in this guide focus on consumer goods. They also tend to focus on broad market categories rather than niche markets or products.

Industry research tools

Secondary Market Research for Technology Markets