Foundations of Innovation: Home

Welcome to Columbia University Libraries for Foundations of Innovation

Hello and welcome to the Columbia University Libraries guide to research for the Foundations of Innovation course at CBS. This guide will outline key library resources for secondary research and give you tips for navigating the Libraries at Columbia in general. Click on the tabs at the top of the page to navigate to different sections.

The Libraries staff are here to support your research needs. To set up a one-on-one or small group consultation with a research expert, email

Guide Contents

  • Secondary Market Research - Market research reports written by analysts for business audiences.
  • Demographic Information - US Census and related data.
  • Competitor Research - Information about public companies, small and mid-sized companies, and venture-backed companies
  • Advertising & Ad Spend - Resources about advertising and amount spent on specific types of ads.

Finding and Using Library Materials

Don't see what you're looking for?

If you can't find the business research resources you're looking for in this guide, try another Business Library research guide.